Besos Biquinis / Independent spec concept
POSTCARDS FROM THE SUN
Swimwear as a collection of summer postcards.
Independent, unofficial spec concept from my creative practice at ArcMuse. Not commissioned, approved, sponsored, or endorsed by the featured brand. AI-assisted product imagery is illustrative; no campaign performance is claimed.
The starting point
For Besos Biquinis, the self-assigned spark was the feeling of saving a perfect summer day. The brand’s Sunshine, Pescado, and Fruity Booty collections suggested an optimistic story built from little coastal memories rather than a standard swimwear catalog.
The creative challenge
Create a nostalgic, visually distinct swimwear campaign that feels modern and editorial, without implying a real beach shoot or a brand collaboration.
Three feed graphics
A five-slide story
Swipe, scroll, or use the arrow keys and buttons to explore in order.
Two vertical Stories
My approach
“Postcards from the Sun” combines sun-washed blue, faded coral, warm paper, playful yellow, and vintage postcard devices. Headlines read like messages from a getaway: short, personal, and easy to understand in a fleeting scroll.
The making of
ArcMuse produced original, AI-assisted coastal and illustrated swimwear concept imagery, then developed three feed designs, a five-part postcard carousel, and two vertical Stories. The future-facing Luma brief describes slow sun flares, shoreline motion, texture overlays, and match-cut postcard framing; the package contains reference images and prompts, not completed film.
Deliverables & takeaway
The final social set demonstrates storytelling through atmosphere, consistent motifs, and format-aware layouts rather than heavy sales messaging.
3 feed graphics · 5 carousel slides · 2 Stories. Finished static artwork. Any motion treatments are planning references, not completed videos.